Perceived as more personalized and natural advertisements

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Based on this, we conduct advertising campaigns based on keywords that play a central role. You can create organic content campaigns or optimize keywords used in existing campaigns. Understand the funnel : By gaining a holistic view of the set of keywords searched for before visiting a web page, you can determine which search terms are most responsible for visiting your website and which keywords are causing risk. This can help you determine whether you should focus your search advertising budget more on the most effective keywords. Adjust campaigns based on user behavior : Through Pathfinder, you can view the keywords that users search for after searching for incoming keywords and reflect them in your advertising campaigns.


For example, if users tend to search for other related products after searching for a specific product, this Cambodia Phone Number Data can be reflected in the selection of bidding keywords, ad copy, and landing page for the ad campaign to improve ad performance. Create personalized messages : Based on search term analysis results, you can personalize advertising messages based on what users are searching for. For example, since users searching along a specific keyword path are likely trying to solve a specific problem, you can leverage the Persona View that comes with Pathfinder to discover which persona prospects are searching and asking what questions. So you can create an ad centered around a message that suggests a way to solve that problem.



Compared to advertisements that simply emphasize the product's USP, these advertisements can be  by consumers, making them easier to accept. Measure and optimize performance : Finally, the data collected through these two tools can be used in conjunction to measure and optimize the performance of your ads. In particular, by using the gender and age characteristic keyword filters provided as detailed functions in Pathfinder, you can make the tone and manner of the advertising message more acceptable to the targeted segment. By creating an advertising campaign based on an understanding of users' search behavior and searcher information, you can increase advertising performance such as click-through rate and conversion rate.