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Summing up and talking about numbers, TikTok has grown enormously in the last year. The app was the most downloaded free iOS app during the first half of 2018. It also surpassed Google Play in October 2018. Overall, TikTok ranked third in the world as of November 2018.Tiktok user chartSome facts about TiktokTikTok had over 1.1 billion installs as of March 2019. Users downloaded it more than 660 million times in 2018 alone, with an additional 188 million downloads during the first quarter of 2019. More than 500 million people use TikTok globally every month.Doing Social Marketing on TikTokGiven the numbers and the strong virality of the content, it should come as no surprise that marketers (including us) have started to look at the platform and think about how to exploit its potential.But how to do it at a company level?
There are several ways brands can take advantage of TikTok:create your Special Data own channel and upload relevant videos through itwork with influencers, to spread content to a wider audienceadvertise directly on TikTokThose who wanted/could/had-a-surplus-budget have already moved: they're not sitting there waiting to be yet another brand that lands on TikTok with its hackneyed editorial plan.I found, for example, the accounts of Sephora and Wired Italia: both present on both Instagram and Tik Tok; both generate volumes that are not very different (especially if you consider that the number of followers on Tik Tok is still significantly lower); both create editorial plans and content dedicated to the platform.Hashtag ChallengeChallenges are an essential feature of the TikTok community. Its users love to take a challenge and make and upload videos accordingly. These challenges are usually named with #, to make them recognizable and easy to find.One of the best-known challenges of the last period is #ForClimate.Instagram TikTok page for the ForClimate initiativeBrands can also encourage hashtag challenges on TikTok. Unless your brand wants to create a TikTok channel, you'll need to do your best to work with influencers to kick off your #hashtag challenge. Once the #hashtag challenge is launched on TikTok, all users can participate with just a few clicks.
User Generated ContentThis is a type of marketing that brands can base on their own TikTok channel or, alternatively, work with influencers to encourage their followers to create User Generated Content that supports the brand in some way.Generation Z loves full immersive experiences . That's why they don't sit at home and watch traditional TV shows: it's too passive an experience. Generation Z much prefers to be involved.If you can find a way to encourage your customers to share videos of themselves using or interacting with your products in some way, you're likely to get high customer acceptance.An example of this method in Italy is the collaboration between Zelig and TikTok.The user was asked to upload his own comic video with the hashtag #TikTokZelig in order to become the protagonist of Zelig for a day. In fact, the funniest videos have appeared/will appear on ZeligTV and on the TikTok profile @zelig_official.
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發表於 2024-3-9 12:19:49