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Highly diffusible Easy to measure effectiveness Easy to increase repeat customers Easy to hear the user's voice Can be used to attract customers even if there is no search need Each reason is explained in detail below. Highly diffusible Among the media used for content marketing, SNS is characterized by its particularly high spreadability . The strength of SNS is that it allows you to use functions such as "like," "share," and "repost (retweet) . If users like your content, it will be spread among users with similar attributes and communities to which they belong. If your content is widely disseminated using SNS, you will be able to deliver your company's information to many users in a short period of time .

Of course, it is also essential to create high-quality cont Laos Phone Number Data ent that users want to spread. Easy to measure effectiveness Another important point of SNS is that users' reactions are quantified, making it easy to measure effectiveness. In order to achieve results with content marketing, it is essential to measure the effects and take improvement measures based on the results . On SNS, user behavior can be observed in detail based on the following numbers. Number of followers Number of likes Number of retweets and shares Number of comments/replies number of impressions Based on this data, you can check the results of account operations and reactions to posted content , allowing you to quickly improve your measures.



Once you have acquired followers, you can contact them many times. Another benefit of using SNS is that you can contact the followers you have acquired over and over again . Potential customers who are interested in your content are more likely to continue interacting with your content. For example, in the case of SEO articles, just because an article has a high rating doesn't mean that users will visit it over and over again. On the other hand, SNS has a follow function, which allows you to continuously access information sent from your account . When users see information on a regular basis, engagement increases and they stay interested in your content and products.