We have a mixture of three elements

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Well by looking at the purchasing process from the user experience perspective we can see that there are three completely separate stages of purchase in an estore and mstore so the reasons for abandoning carts are also quite different Looking at the reasons for abandoning carts in this division it is immediately clear that marketing activities in many stores are incorrectly selected and focus on the wrong stage of the purchase


Three stages of epurchase In the Abandoned cart study by the Chamber of Electronic Commerce one of the questions searches for a hierarchy of reasons for leaving an ecart unpaid and the most common answers from respondents are I check the budget Cell Phone Number List account balance I am looking for more information about products to decide on a purchase I check whether I can take advantage of rebatesdiscounts I consult the purchase with another person





Lets add to this the knowledge from other studies that percent people visiting eshops have no intention of buying at all  that an ecommerce purchase is divided into three stages and problems in closing the order and payment are also divided into three groups corresponding to these stages browsing the offer and adding products to the basket deciding to close the cart and proceed to payment payment for the order.