Market with an eample, I decided to

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Cite the case of a well-known website with free photos - Unsplash . What happened To thank the photographers who contributed photos that helped the site reach over  million downloads , Unsplash launched a Kickstarter campaign for the book, featuring inspiring photos and essays from the creators. The campaign's goal was to raise , but they eceeded that goal by . How By engaging influencers. The work in the book was selected to include key people from the creative industry, and their influence helped take the book to new heights. What worked Knowledge of the target group and selection of appropriate channels  of millennials rely on the recommendations of their peers when making purchasing decisions. And since  of desktop users and  of


mobile users use ad blockers to hide traditional ads, using an influencer may be the most effective way to reach your target audience. According to a study by Nielsen Catalina Solutions and TapInfluence, the return on investment on influencer content is  times greater Singapore Mobile Number List than that of traditional campaigns. This is because influencers quickly build trust and relationships and increase brand awareness. Enter the market and do it right! There are many ways to introduce a new product to the market. The eample of Unsplash shows that good use of strategy elements and





their solid implementation translate into real, measurable success of the campaign. The most important thing in this case as with any strategy is to base it on numbers and facts. It is the reliance on real data that allows us to turn dreams and plans into reality. Finally, of course, there is monitoring of the results. Thanks to this, you will know whether your actions are effective and whether the product is already entering a new stage of its life cycle. Do you want to introduce a new product to the market but don't know how Choose performance marketing! Make an appointment for a strategic conversation with our eperts! What .