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Customers, suppliers, partners...) affect the corporate reputation for 54 % of managers globally , compared to 65% of the group l 76; and again, corporate leadership affects the reputation for 59% of top managers , compared to 69% of the group of 76. As you can see , the difference is always at least 10 percentage points. The 5 insights to generate more value from reputation : the inspiration from the " 76 percenters.

Managers Once the difference that emerged between the responses of the two groups has been highlighted , the question arises spontaneously: to which factors , in particular, do the "76 Percenters " managers confer greater Job Function Email List credibility or not ? Which elements do they consider to be levers of an unassailable reputation for effective brand management , aiming at maximum financial return? The differences highlighted.



Compared to the global management average can be an inspiration and a basis for developing a path to support corporate reputation and brand management . Let's see , then, what are the insights that distinguish the companies for which the company is reputed to be able to enhance and increase the market value , so much so as to affect the market capitalisation . Give the right emphasis to each reputation factor.