WhatsApp Mailing: Rules for Effective Communication with Clients

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WhatsApp is one of the popular messaging services that has a wide range of capabilities. The application supports two-way correspondence with users, chat bots and multimedia files. The messenger is also attractive because it offers businesses several ways to communicate with customers. What they are, which channel is more profitable and how to make a mailing in WhatsApp - we will tell you today.

Internet users actively use WhatsApp

WhatsApp confidently leads the list of popular messengers in the Russian on page seo service Federation. The application's audience, as reported by VTsIOM, is 87% of Russians. For comparison: the next most popular social network, VK, accounts for 62% of visitors. Telegram and Odnoklassniki round out the top five with 55% and 42% of users,
respectively.




WhatsApp messaging services
WhatsApp offers two options for communicating with clients: official (from the app developer) and alternative. We'll call the first WABA (WhatsApp Business API), the second WAPI (WhatsApp API). Today we'll talk about the capabilities and benefits of mass mailings via WhatsApp Business API. Read about the alternative messaging method here .

Bulk Mailings in WhatsApp Business API
Benefits of the service
The official WhatsApp messaging channel has a lot of advantages. The messenger provides:

well-thought-out functionality for brand positioning (information about the company in the profile, links to brand resources, product catalog)
wide opportunities for communication with clients (unlimited message volume, various design options, standard scenarios, automatic mailings)
stable operation of the service without interruptions
officially allowed mass messaging without the risk of blocking
a range of tariffs that takes into account the initiator of communication and the number of dialogues per day
A businessman in his office checks documents to verify his profile and send mass messages to WhatsApp

Let's be honest: the WhatsApp mailing service is not without its weaknesses. Thus, to verify an account in the application, a business is required to provide a package of documents and approve templates for messages to clients. In addition, connecting and using the platform requires investment. However, the game is worth the candle: the official method of mailing in the application can provide simple, fast and secure communication with clients.

Cost of service
Official mailing via WhatsApp, as we mentioned above, includes several expense items: monthly subscription fee, incoming and outgoing message pricing. What expenses does each involve*:

The cost of connecting an account is 10,000 ₽
Monthly subscription fee - 2,000 ₽
Cost of outgoing message — from 5 ₽ / piece.**
The cost of an incoming message is 4 ₽ / piece.
Businesswoman Uses WhatsApp to Communicate Effectively with Clients

Example: to notify customers about current discounts, Irina, the owner of an online cosmetics store, decides to launch a mass mailing in WhatsApp. The girl pays 34 thousand ₽ for connecting and using the service for a year. Since the store's customer base is 5 thousand people, Irina allocates 32.5 thousand ₽ to open the corresponding number of dialogues + 10 thousand ₽ for additional incoming and outgoing traffic. Total: 76.5 thousand ₽ is the minimum amount that the businesswoman expects to send messages in WhatsApp to the customer base.

Connection algorithm
With the necessary budget and a package of documents, setting up a WhatsApp mailing list takes no more than 3-4 days. The process of connecting the platform includes the following steps:

Prepare a package of documents for Facebook*** and fill out the application form to obtain a business account.
Verify your Facebook Business Manager profile and confirm your phone number.
Create and register message templates.
Launch an automatic mailing in WhatsApp and notify users about new special offers, product arrivals, etc.
Specialists set up a WhatsApp mailing list for the company's client base

Important nuance: we recommend sending mailings to the company's clients who have given their consent to send messages. Working with a "cold" base is unproductive and unsafe - illegal actions may entail the payment of fines and proceedings with the FAS (Federal Antimonopoly Service).