The latter is more compelling,

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But marketing video content is a whole new beast. But we know video content resonates incredibly well with audiences. Just including a video on your landing page can increase conversions by 80%! So, the time is worth it, but you need to take the time to drive people to find, play and watch your video.video marketingBelow I’ve outlined 9 video marketing tips to get your video views way up so you know the effort of producing a beautiful product was not wasted.

Optimize Your Video Thumbnail with a SmileThe video thumbnail is Greece WhatsApp Number Data by far the most important component to drive a visitor to play or not play your video. The reality is, we do judge books by their cover, which is why you need to dress your video for the occasion by giving it a compelling, play-worthy thumbnail image.The greatest way to ensure people play your video is by using an image of a smiling human making direct eye-contact. Why? People relate to other people. Would you rather open a book with a bunch of boring text on the cover or one with an image of Prince William smiling at the camera?  and the same theory applies to video thumbnails.“





Think of your landing page like a home. When you have a guest come over, you want them to feel welcome. A landing page functions the same way. When a customer comes to your landing page, you want to usher them in and make them trust you.variants to see what works best for each offer. Try testing a very lengthy page versus a short one.3. Provide social proof on your landing pageProviding proof that customers trust you is essential. If you want landing page visitors to convert, you should include customer testimonials in your landing page copy.