While some are designed to receive a high volume

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In this way, the bounce rate is linked to the landing page. On the other hand, the exit rate, as its name indicates, is related to the page where the visitor leaves the blog or website. Is high bounce rate a problem? Typically, the idea of ​​bounce rate is negative, especially for content-focused sites . In the end, the higher the bounce rate, the lower the interaction with the materials produced . Since this goes against what Google wants for the pages it positions in the first places, the question that we posed at the beginning of the article arises. ADVERTISEMENT There are a number of factors that can contribute to a high bounce rate, from lack of solid content planning, poor design, lack of links, etc.

However, it is always good to remember Telegram Number Data that not all pages are created equal . While some are designed to receive a high volume of interactions, others do not need to prioritize this aspect. For example, comparing an article to a contact page , the article has a “greater responsibility” to direct the visitor to other pages on the site. On the other hand, the contact page focuses on providing information on how to contact the visitor and the person does not need to interact further or go to another page after that. Additionally, according to research from QuickSprout , whether a bounce rate is high or low can depend on other factors, such as: market, website objective, page objective, etc. However, there are some average numbers depending on the type of site.




Look at the values ​​that are generally found in the main markets: retail — 20 to 40% simple landing pages — 70 to 90% portals (example: MSN, Yahoo!) — 10 to 30% Service Sites/FAQs — 10 to 30% sale of services (lead generation) — 30 to 50% content sites — 40 to 60% blogs — 70 to 98% With valid points on both sides of the argument, how do we know if bounce rate really affects your rankings? This is what we will discover in the next section! Does bounce rate make any difference to your Google rankings? ADVERTISEMENT When faced with such a significant doubt, there is nothing better than consulting those responsible for this analysis, don't you think.