Clearly communicate the benefits your customers

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Every landing page has an action you want your visitors to take. A landing page needs a blueprint that gives a presentation to get customers to take action. This blueprint is called a “wireframe.” Assemble the wireframe as follows: ・First view (catchphrase, main image, etc.) ・Body copy (generating interest) ・Closing (CTA, form, etc.) Step 4. Content creation After creating the wireframe, we will create content according to the structure. Please refer to the table below for important points when creating content. Component Main role Content example point first view Let customers judge the attractiveness of your site catch copy Make your site look like it fulfills its purpose from the reader's perspective.

main image Create photos that make it easy to understand what the product is about authority Make it easier to visualize by using numbers etc. CTA (call to action) Pay attention to colors and designs that stand out body copy increase customer interest Arousing Phone Number List interest Be conscious of content that conveys a story and encourages empathy. Profit presentation will receive Showing trust Present reassuring evidence, reviews, and track records closing Encourage customers to take action CTAs Lower the hurdles to execution, such as just entering an email address entry form Reduce steps as much as possible to prevent withdrawal Step 5. Design Create a landing page design.





The points are as follows. ・Is the visual image conducive to imagining how the product or service will be used ? ・Are the font sizes and colors well-defined? ・Are the layouts such as margins and spacing consistent? ・Is the contrast of colors used effectively? Make good use of the designs and information about your competitors that you researched on summary sites here. Step 6. Coding Coding is the process of creating a landing page on the web based on the content assembled in the previous steps.