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To learn more about our services contact us today. We are happy to guide you and your team on the right path to SEO optimization and incredible customer phot editor acquisitWhat is a BB SaaS Sales Funnel Stefan Bardega Stefan Bardega Sep min read What is a BB SaaS Sales Funnel Introduction A sales funnel is a sequence of stages and activities that lead a prospect to a final purchase and then to a longterm loyal customer. A SaaS sales funnel typically consists of four main stages lead prospect qualification and sale. Top of the Funnel Perspectives A prospect is a potential customer of your business who fits your ideal customer profile. A prospective customer is likely to show interest in your product and should be open to receiving communications about the right solution. As a SaaS company you want to build your target audiences awareness of your brand and communications so that you can engage them in your brand and communications. Once youve generated some interest you can hopefully move them to the next stage of the funnel. Middle of the funnel selection of leaders A lead is a prospect from the TOFU stage who has read your content and has shown interest in what you sell.
In other words leads are potential customers who know about your business AND have consumed content related to your products or services. The middle of the funnel MOFU is focused on screening and qualifying the leads obtained in the first stage. At this stage it is very important to qualify the leads whether they are interested in what you have to offer and whether they have the necessary authority and budget to make the purchase. There are two types of leads MQL Marketing Qualified Leads and SQL Sales Qualified Leads. It is important to distinguish one from the other in order to understand the intent and willingness of managers to work with the sales team. Lets explore what each one means. Marketing Qualified Lead An MQL is someone who has read your content or interacted with your marketing team but is not yet ready to make a purchase. Sales Qualified Lead SQL is a lead that is qualified as a prospect. They are already in your sales funnel have expressed intent to buy and are in the process of closing.
發表於 2023-12-30 12:15:18
