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The processes of creating buyer personas and writing tailored content are fundamental, especially when building a new website , but there are many other factors to consider. The benefits of marketing automation with HubSpot Published by Ron Benvenisti You can find me on: Updated the:February Reading time:    minutes marketing-automation-hubspot The inbound marketing strategy for B  B companies is based on the integration of digital techniques aimed at attracting qualified traffic to the site, converting visitors into leads and accompanying them in the purchasing process until the moment of signing the contract.

In this article we will focus on marketing automation, in particular on the processes implemented by the HubSpot wedding photo editing service platform to nurture the commercial contact, prepare them for the purchase and build their loyalty to the company. What is marketing automation? What is HubSpot? How do marketing automation mechanisms work? How do you use the HubSpot platform to automate processes? What benefits are obtained on the ROI of marketing activities? Who can support the planning of marketing automation campaigns? Why should I choose HubSpot among different platforms.



Let us try to answer all these questions. Let's start talking about marketing automation and the use of HubSpot. What is marketing automation? The term marketing automation refers to a strategy aimed at centralizing marketing activities, usually through the use of a platform. All communications, customizable and automated, can be managed through a single software which also takes care of performance analysis and tracking of user behaviour. There are different programs, each with its specific functionality and characteristics.