Example: How can we improve our washing machine
Step: Now write down three to four characteristics of the object or picture. Step: Try to relate these characteristics to your problem and to force a connection between your problem and the characteristics and to obtain solutions. Good to know: The image or object should serve as inspiration and basis for concrete ideas. Inappropriate things like bananas and telephones are compulsively associated with this creativity technique. Connect two things that don't actually go together? Creativity techniques help you think differently.A straw is chosen as the forced connection Thin Small Drink plastic Cocktails Ideas Special Data for improving the washing machine could look like this: Developing a particularly thin washing machine for narrow niches, to develop a particularly small washing machine for small kitchens and bathrooms a washing machine in which the wastewater is directly converted back into drinking water through a recycling system Produce a washing machine without any plastic bring a washing machine onto the market that has a wash cycle specifically for cocktail stains Good to know: If you are looking for further input on creativity and idea development, you will find many helpful tips in Silja's blog post on the topic finding process in content marketing .
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Wishful thinking You can find great ideas here if you're not quite familiar with the topic yet. This technique is therefore particularly suitable at the beginning of projects. It is used to identify problems, goals, challenges and wishes. Here's how it works: Make a list of wishes, challenges and goals and start each sentence "It would be great, if…" "I wish that…" “Wouldn’t it be great if…” at. Related to the problem, goals or problems can be quickly identified. The wish lamp exemplifies the wishes for creativity technology.
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