Who owns Rutube?
So, Rutube is the largest Russian video hosting service, whose users can create and watch content, acting as both viewers and authors.
Rutube provides access to videos of completely different categories and formats, and the service's recommendation system selects the most interesting videos for viewers based on the individual preferences of each user.
The platform publishes amateur vlogs from authors of small channels, TV shows from federal wordpress web design agency channels, and popular series... You can watch content for free and without registration, but the lack of an account will limit users in a number of functions (such as commenting, rating videos, etc.).
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The service started operating in 2006, and the following year the video hosting attracted the attention of a number of investors. In 2008, the controlling stake in Rutube was transferred to the Gazprom Media holding. Gradually, the platform's content began to expand: for example, in 2011, an online cinema appeared on Rutube, broadcasting licensed products from many world-famous channels and media conglomerates.
Interestingly, during the video hosting rebranding that took place in 2012, the company's logo was changed not only in terms of color scheme - the company also changed the spelling of "RuTube" to "Rutube" to minimize the similarity with the YouTube logo.
In 2016, through the merger of Rutube and Pladform, a new company was formed - OOO Ruform, the shareholders of which at that time were the Gazprom Media holding and the owners of Pladform. Later, in 2020, OOO Ruform was completely transferred to Gazprom Media.
Today Rutube continues to change: for example, in April of this year, another rebranding of the video hosting was carried out. The service presented new ideas for the development of the platform: exclusive shows are expected in the near future, new functions and other updates will appear.
In conclusion
Overall, due to relatively recent changes in the functionality and positioning of the service, it is still quite difficult to predict the further development of the platform. This means that all that remains is to be patient, waiting for the elimination of current bugs and the introduction of new features.
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